In 2025, we partnered with Nestlé Professional Solutions (NPS) to evolve the We Proudly Serve Starbucks® email program into a high‑performing revenue engine. Operator‑first messaging, optimized templates, and seasonal relevance strengthened engagement and intent, while ongoing test‑and‑learn improvements fueled sustained performance gains and delivered measurable, year‑over‑year growth.
Our always‑evolving, operator‑led email program delivered record engagement and nearly doubled revenue, turning the channel into a consistent growth engine for the brand.
Our email campaign was awarded Silver from the 2026 B2 Awards for Email.