To help convince lawmakers and consumers about the dangerous amounts of sugar in soda and other beverages, the American Heart Association wanted to help promote this message and convince Chicagoland to be healthier. A clear and graphic approach was selected, and 2 separate campaigns were developed with this style.
Besides covering the city with bright red posters, we used gripping stats partnered with graphics to draw people in through digital and social. The idea that the average American consumes 39 lbs of sugar, the weight of an average Corgi, through consuming soda and other sugary beverages — makes you think!
Copy: Aaron Vick, Jr Designer: Kat Kuda