Looking to refresh their packaging and branding, Promised Land Dairy looked plus up their flagship chocolate milk bottle design and create a more luxe and sexy look and feel. The creative approach was focused on creating moments of everyday luxury and shift customer perception. My design approach focused on a 2-tone bottle, with the top half holding the legacy branding and color, with the bottom half denoting the flavors.
This brand refresh earned a Platinum Hermes Creative Award, and a Platinum MUSE Creative Award, announced Spring 2025.